Storyboard for brand logo animation. The brand is a coffee company so I wanted to keep in mind earthy tones a soundtrack that felt modern and welcoming... like a coffee shop.
Two version for style frames on what the visual tone for the animation would be. There were key contrasts that accomplished the purpose of the project but gave it's own unique look.
Developed this logo using Adobe Illustrator to create a logo for a coffee company. I wanted to focus the colors on coffee related/ adjacent themes.
The final logo animation for the coffee brand. Developed from the storyboard to the final animation render. Key highlights for this animation was the masks used to unveil the brand name after the balls passed through them. Another key motion was the stars bouncing then crossing over the logo, then using a match cut to populate the coffee cup before tipping.. reminiscent of sipping coffee.
